Makkah Governor Prince Khalid Al Faisal inaugurated the Saudi-U.S. Trade and Culture Festival at the Taif Intercontinental Hotel today. The three-day event, organized by the Taif Governorate in cooperation with the Taif Chamber of Commerce and the U.S. Consulate in Jeddah, will focus on the heritage and culture of both the Kingdom and the U.S. The gathering aims to develop and strengthen cultural and commercial relations between the two countries.

The festival will include workshops and meetings between Saudi businessmen and women and their American counterparts, U.S. visa information sessions, seminars for students intending to study in the U.S., and art, cultural and commercial exhibits.