STC is also undertaking a cooperative marketing program for tourism. Arrangements are being made for the establishment of an investment company for tourism, based in Jeddah, covering a wide range of activities such us hotel construction, transportation, and catering services, and offering domestic package tours. Also planned is investment in remote areas such as the Farasan Islands in the southern Red Sea.
In a related move, three more academies for tourism studies are to be established in different parts of the Kingdom, one of them in Makkah.